What is your story?
MD Charlotte’s story
I’m passionate about communicating and sharing content to engage people and to raise awareness through stories. Everyone remembers a story. People remember the start, the middle, the end and how the story made them feel. They resonate with the story and remember the message.
We can communicate our stories and content in numerous ways and through various media today. I find it exciting to connect, influence, engage and share these with people.
I started What is your story? marketing agency in 2016 after a few years consulting in large financial and energy corporations.
With over twenty years of experience in marketing, I’ve become a dedicated Marketing Communications and Content Specialist with a proven track record in financial services and large corporations, ATL and BTL marketing and creative marketing communications.
I enjoy developing marketing strategies, campaigns, tactics and content that all align and are tailored to the customer. It gives me a sense of achievement seeing these support a company’s strategy and bottom line results.
I’m customer centric. Working with both B2B and B2C clients you realise that the only real difference with the customers in marketing, is tailoring the tone of voice. People are people no matter which sector you are marketing to. The new term is H2H – Human 2 Human marketing.
I love a challenge. Previous clients have described me as “successful”, “creative”, “a problem solver” and “a safe pair of hands”.