Marketing is the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return.
Kotler and Armstrong 2010
Your marketing content and communications tell your business story to your customers. They are the consistent messages that engage and convert people into being your customers.
Stories, anecdotes and metaphors are more memorable than data. When telling a story, the writer is planting ideas, thoughts and emotions into the readers’ brains. Princeton researcher Uri Hasson studies how people tell and hear stories and how a great story may even allow two brains to sync up. Hasson says that storytelling is the only way to plant ideas into other people’s minds.
The Power of a Story
In the 2004 film Troy, Brad Pitt tells Eric Bana that “there are no pacts between lions and men”. He is speaking Achilles’ words in English as Homer wrote them in Greek more than 2,000 years ago in the Iliad. The story of the Trojan War has captivated generations of audiences while evolving from its original oral narrative to written versions and to film adaptations. The power of this story to transcend time, language and culture is clear and evidenced by the success of Troy around the world.
All businesses have their unique selling points (USPs) for their niche products and services. To grow your business you need to identify your customers and your key messages, implement a marketing strategy and plan your tactics for the short and the long-term markets.
Having a marketing strategy tells you what to say, how to say it and who to say it to in order to make more sales.
What is your story? works with you to develop your marketing strategy, key messages, your stories, campaigns, communications, tactics and plan your content. We align your marketing to your company’s overall strategy and tailor it your customers to support your bottom line results.
We are innovative and embrace new media to take advantage of the opportunities it provides.
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